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October 4, 2006

The Treats are the Scariest Part of Halloween

'Treats' Scariest Part of All for Children With Food Allergies on Halloween

Thursday September 28, 5:06 am ET

Nationwide Coin Collection Campaign Raises Funds for Food Allergy Research

FAIRFAX, Va., Sept. 28 /PRNewswire/ -- Ghosts and goblins are not as scary to the more than 3 million American children with food allergies as a hidden peanut, or milk in candy. Just one bite of the wrong food can be life- threatening.

The Food Allergy & Anaphylaxis Network (FAAN) is launching the fourth annual Trick-or-Treat for Food Allergy Coin Collection Campaign, a fun and safe program for children with food allergies, to join in the Halloween festivities. Instead of trick-or-treats, millions of children with food allergies nationwide will be collecting pennies, nickels, dimes, and quarters for food allergies.

"Many of us can fondly recall our days of trick-or-treating, feeling left out would have been traumatic," said Anne Munoz-Furlong, Founder and CEO of FAAN. "The coin collection campaign is a fun alternative that allows children to tell their story of food allergy in a positive way. It makes them feel special but not different."

Prizes will be awarded to children who raise a certain level of funds. Incentives for participation include a multi voice changer mega phone, MP3 player, X-Style Kaleidoscope, and an Icebar Radio with headphones. Proceeds will go toward food allergy education and research programs.

Participants from the past two years will receive their boxes in the mail by the beginning of October. Others interested in participating should contact FAAN at 1-800-929-4040 or visit their Web site.

Abbott's Ross Products Division, makers of EleCare®, is the proud sponsor of the 2006 Trick-or-Treat for Food Allergy Halloween Coin Collection Campaign.

To request an interview with Anne Munoz-Furlong, Founder and CEO of FAAN, please contact Lauren Lawson at 703.563.3052 or at llawson@foodallergymail.org

For more information about The Food Allergy & Anaphylaxis Network, please visit http://www.foodallergy.org

Source: Food Allergy & Anaphylaxis Network

Posted by David at October 4, 2006 2:02 PM