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December 2, 2005

Child Food Allergy Buddy Card

SANTA MONICA, Calif., Nov. 30 /PRNewswire/ -- With the recent death of a 15 year-old Canadian teenager who died as a result of her food allergy, Phil Lempert, known by both consumers and the food industry as the "Supermarket Guru"(R) and an expert analyst on consumer, marketing and food safety trends, is calling for action.

Today Lempert calls on parents and children to openly discuss their food allergies and realize there's no shame in their affliction. "People are often embarrassed by their food allergies and therefore don't tell their friends or colleagues," said Lempert. "They don't want to be perceived as different or as 'high maintenance,' but this shame can lead to tragic results."

The Canadian teen, who was allergic to peanuts, died after kissing her boyfriend who 9 hours earlier had eaten a peanut butter sandwich. Initial reports indicate that he was not aware of her allergy.

Lempert adds, "Teens have the extreme pressure to fit-in with their peers, but they need to understand it's not worth dying for. If they tell their friends, they can help in protecting them from harmful foods. Parents need to encourage their children to be open about their allergies."

Recognizing the need to for those afflicted to better manage their allergies, last year, Lempert launched the Food Allergy Buddy (FAB) Dining Card, a free and personalized ingredient card that restaurant patrons present to waiters and chefs detailing and easily communicating their food allergies. Subsequently, chefs alter their recipes accordingly to ensure patron food safety.

There's no cost for the service or the business-sized cards, which are available in adult and children's designs. FAB users don't have any confidentiality concerns as the information entered into the FAB system is not collected. More than 100,000 consumers use the service. Consumers can visit www.foodallergybuddy.com to learn more.

More than 1.5 million Americans are allergic to peanuts and according to the Food Allergy and Anaphylaxis Network it's estimated that as many as 200 people die each year from food allergy-related reactions.

SOURCE SupermarketGuru.com

Posted by David at December 2, 2005 8:12 AM